Carolina Sánchez is an eclectic
creative with expertise spanning
art direction, design, and strategy
¡Hola!
I’m an Art Director & Designer originally from Cali, Colombia, now based in Brooklyn, NY. My journey began as an Art Director at Area23 (FCB) in 2019, and in 2021 I transitioned into the role of Creative Strategist at Noble People. Currently, you can find me freelancing for creatives like L&C, Rethink NY, serving as a Communications Consultant for the non-profit organization Artolution, and curating my own personal creative archives.
Curiosity continuously pushes me outside of my comfort zone. By working across many roles within the creative industry—art direction, design, and strategy—I approach projects with an end-to-end perspective.
*I proudly serve as a cat mother to a sassy feline named Gaspar, and when I'm not in New York you'll likely find me soaking up the sun near a beach.*
Experience
Freelance Creative
New York, NY
July 2022 - Present
While awaiting my US work visa, I juggled many roles—teaming up with the global nonprofit Artolution, helping L&C with pitches, crafting content for jewelry startups, and diving into cultural branding projects from Colombia.
*I’m now authorized to work in the US.
Freelance Sr. Designer
Rethink NY
Led design-focused campaigns for Uber Eats & Domino’s.
Freelance Sr. Designer
NANO
Focused on digital campaigns including CRM, social media, and web design.
Communications
Consultant
Artolution
Liaised across global teams and created social and donor campaigns to drive funding.
Freelance Creative
(Art Director)
L&C (Lanfranco & Cordova)
Designed and conceptualized for Rum Zacapa, Bon Bon Bum, Sonos, and strategy research for Old Parr.
Designer & Strategist
Noble People
Building strategy and creative ideation for Nickelodeon, WeTransfer, Jupiter, Affirm, Root, Carlotz, and handled branding for Noble People.
Contributed to the brand launch for Tepezza (Horizon) and was part of The Refinery, an in-agency craft and design division overseeing all brands.