creative strategy + art direction
Patrick Starr
Patrick might be seen in culture as a sidekick, but in kids’ mind, he’s an instigator. The OG fun maker.
INSIGHT
Patrick transforms the every day into an adventure.
SHOW HOOK
STRATEGY
Unleash Patrick’s imagination onto the world.
Create cultural buzz around the premiere of “The Patrick Starr Show”
BRIEF
IDEA
Portals into Patrick
Turning Patrick’s iconic shape into monoliths that act as a destination between our word and Patrick’s world.
We partnered with 58 cities and engaged a VR production house to enhance our capabilities.
However, a steel supply chain disruption in May 2021 and the COVID outbreak in India halted our progress. Planned for the Fourth of July, these setbacks prevented the idea from coming to fruition